Starbucks opens largest store in Shanghai, featuring 3D printed tea bar and AR platform

Starbucks opens largest store in Shanghai, featuring 3D printed tea bar and AR platform

In major news for Chinese coffee lovers, Starbucks Coffee Company is set to open its new Starbucks Reserve Roastery tomorrow, December 6th, in Shanghai. Marketed as the first fully immersive coffee experience in Asia, the Roastery is already rounding out to be Starbucks’ most ambitious project ever. Major attractions of the new 2,700 square-meter espresso wonderland include a two-story copper cask, three different coffee bars, an integrated augmented reality (AR) experience, and a 3D printed tea bar. While Starbucks may no longer hold the monopoly it once did over the American coffee market, the international cafe chain is doing […]

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